Street interview adsby Shaanks

Adspeoplebelieve.

We put your product in a stranger's hands and film the face they pull on the first bite, and what they say before they've had time to be polite. Then we cut it into ads for Meta and YouTube, in whatever language they said it in.

From the studio that makes ads for

  • Suntribe
  • Bingeworthy Snacks
  • Pretty Curly Girl
  • Sakoon Nutrition

Why it works

People skip ads. They don't skip people.

If your creator ads look great and still don't sell, the creator might not be the problem. Your customer knows they were paid. They can see the contract behind the smile, so they scroll.

What stops them is someone like them, on a street they know, holding your product and saying something nobody wrote. A stranger has no reason to be nice about it, which is exactly why they're believed.

And if they don't like it? You find out before you've put a rupee behind it.

Creator ad: paid, briefed, take 3
A stranger: first take, their words

Real people. First take.

Every clip starts with your product and ends with someone saying what they think of it, in the language they think in. Tamil, Marathi, Hinglish, whatever comes out naturally, subtitled for everyone else.

Tap any ad for sound.

Problem first
Quiz, app payoff
On real people
First reaction
One question
Live demo
Taste test
Smell test
App on the street
Stunt hook
Hot take

10 languages, plus Hinglish and Tanglish

Services

Four ways to get real people into your ads.

  1. 01

    On the street

    Strangers stop, try it and tell us what they think. The core format, made for people who've never heard of you.

    • Unscripted interviews, each cut with two different openings
    • 9:16, 4:5 and 1:1, subtitled in the language spoken and in English
    • Mashups: five strangers, one question
    • All the raw clips and signed releases, yours to keep
    Tap for soundSound on
  2. 02

    On campus

    Students try your product between classes, interviewed by hosts who study there, so people actually stop.

    • Hosts from the campus we're shooting on
    • Quizzes, dares and blind swaps
    • Same deliverables as the street shoot
    Tap for soundSound on
  3. 03

    At events and stores

    Expos, festivals, concerts, your store's opening day. The people are already there for your product. We get them on camera.

    • Attendee and customer reactions, on the day
    • Edited interviews plus a highlight cut
    • Releases signed on the spot
    Tap for soundSound on
  4. 04

    Founder on camera

    You, telling the story only you can: why you started, the demo, the objection you hear every week. Cut to run as ads.

    • Four to ten performance cuts, with B-roll
    • Customer or team interviews too, if you want them
    Tap for soundSound on

Formats

What we actually film.

Every format starts with your product and ends with someone saying what they think of it. On the call we'll pick the two or three that suit what you sell.

  • Taste test
  • Smell test
  • Live demo
  • Blind swap
  • Tried on real people
  • Quiz with an app payoff
  • Your app on a stranger's phone
  • Founder on camera

pick 2 or 3

How it works

Brief us. Ads in your account in two weeks.

  1. 01

    Brief

    Tell us why people aren't buying yet. Price, taste, "does it even work", trust. Each reason becomes a question we ask on the street.

  2. 02

    Shoot

    Our hosts film in your city, in your customers' language. Everyone agrees on camera and signs a release before we use a frame.

  3. 03

    Cut

    The most surprising second goes first. We keep the pauses and the traffic noise, because that's what makes it feel real. Every interview gets two openings so you can test the hook.

  4. 04

    Deliver

    Finished ads in every ratio, subtitled, plus all the raw footage. Run them from your page or ours.

What you get

Your product, in the hands of people who owe you nothing.

One shoot, a stack of ads.

Every interview becomes its own ad with two openings. So a single shoot gives you a set to test, and you spend on whichever one wins.

The testimonial you can't write.

A stranger describing your product in their own words. No copywriter can fake that, us included. Signed releases mean you can run it anywhere.

In the language people think in.

Tamil, Marathi, Hinglish, whatever comes out naturally. Subtitled for everyone else.

  • 10languages, plus Hinglish and Tanglish
  • 2openings on every interview
  • 0retainers. You pay per shoot.

Pricing

Pay per shoot. No retainer.

Buy one shoot, run the ads, see what they do. Then decide if you want another. The price depends on the product, the formats and the city, so we quote it on the call.

Plan a shoot

PPL Rated
one shoot

Your product, your cityquoted on the call

Monthly retainerRs 0

Raw clips + signed releasesincluded

Openings per interview2

Second shootonly if the first one works

Before you book

What if people don't like my product?

Better a stranger on the street tells you than your reviews page does. You see every clip, and you choose what runs.

Are they really strangers?

Yes. Our hosts stop whoever's walking past. Nobody's cast and nobody's briefed.

Which cities do you shoot in?

Tell us where your customers are. We confirm the cities and hosts for your shoot on the call, before you pay for anything.

Who owns the footage?

You do. The raw clips and signed releases come with every shoot.

How many ads do I get from one shoot?

It depends on the formats and how many people we interview. We size the shoot with you on the call, and every interview is cut with two openings so you can test the hook.

Bring the product. We bring the strangers.